• 140,000 inhabitants in Baia Mare

• 450,000 inhabitants in Maramures county 

• 140,000 residents in the primary catchment area (10 minutes drivetime)

• 240,000 residents in the secondary catchment area (20 minutes drivetime)

• 1,200,000 residents in the tertiary catchment area (50 minutes drivetime)

• the city and the region have strong economic indicators

• there are no similar shopping and entertainment alternatives either existing or under construction in the entire North West of the country